Design that resonates. Strategy that sticks.

We believe meaningful growth doesn’t happen at the surface it happens in the rich, interconnected layer beneath. That’s where we work. We help brands uncover their essence, clarify their voice, and cultivate creative experiences that resonate.

10+

Years Experience

25+

Workshops Facilitated

16

Websites Created

Branding & Web

Foundational work that helps your brand grow with clarity, creativity, and purpose. We guide clients from vision to visual identity to a beautiful, functional web presence.

  • Brand Strategy & Positioning
  • Brand Messaging & Tone of Voice
  • Naming & Storytelling
  • Virtual Identity (logos, colors, type systems, etc.)
  • Website Creative Direction
  • Site maps, wireframes, and UI/UX collaboration
  • Coordination with web developers

Brand Experiences

Designing in-person or digital environments that tell a story, create impact, and spark connection.

  • Event and activation concepting
  • Set and environment design
  • Creative direction for campaigns
  • Campaign messaging & storytelling
  • Video production support (associate producer role)
  • Multi-channel experience mapping (digital + physical)
  • Collaboration with marketing teams & creatives

Campaign Thinking & Strategy

Big-picture creative thinking to help brands reach the right people at the right time.

  • Campaign ideation & concept development
  • Key messaging & experience alignment
  • Content storytelling (Email, Print, Digital, Video, Photography, Podcast Production etc.)  

Retreat Design & Facilitation

Heart-centered experiences that help individuals reconnect with themselves and one another designed with intention.

  • Retreat visioning & concept development
  • Agenda creation & facilitation
  • Location scouting & environment styling
  • Sensory and storytelling integration
  • Wellness, mindfulness, and reflection-based content
  • Collaboration with local practitioners or movement guides

Our Subscriptions

Enroll
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Forest Floor

$
625
/month

up to 5 hrs of support/month additional hours $150

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Understory

$
1250
/month

up to 10 hrs of support/month additional hours $125

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Canopy

$
2250
/month

up to 20 hrs of support/month additional hours $100

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Emergent

$
3000
/month

up to 30 hrs of support/month additional hours $75

FAQ

Do I have to purchase a subscription to be a client?

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What's included in my subscription?

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What Makes You Different?

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happy Customers

“Partnering with Alex on our branding website project for our new business launch has been a gift. She took charge of the branding, collaborated with me to develop the perfect message track, and designed custom features that have given our website a highly professional look. The creativity, expertise, and commitment have been invaluable, and I couldn't have achieved this without their exceptional support and dedication. Highly recommended for anyone looking for a true partner for your business.”

"Alex is the sidekick you never knew you needed. Beyond general support of your vision and goals she brings insight, logic, and all the important elements of fun and passion. If you need creativity, consistency and measurable impact; look no further than Alex and Understory."

"Alex has a great eye for design while also taking into account what the end user will best respond to. She was really open to our feedback and definitely incorporated everything that we desired in the project when completing it. We thoroughly enjoyed working with them, were really happy with the results, and we will definitely be back to partner on future projects!"